The Ultimate Startup Toolkit

A step-by-step game plan with the perfect software to implement it.

No matter what stage you are at in your business, these tools make accomplishing your goals easy and cost-effective! We have personally used each of these tools in our business and know your startup can benefit from using them too. Pick a question and give the tools a try!

How do I start building my brand?

Coolors.co

Why You Need It

Having a definite color palette and corresponding color codes for each of your brand’s approved colors is essential to building a cohesive and easy-to-recognize brand.

How It Helps

Coolors makes it easy to create your own color palette using a graphic as a reference (such as your logo) or even just from scratch. This tool is able to:

  • Generate endless color palettes from scratch
  • Generate color palettes from uploaded images
  • Pull the color and color code from different points in images you upload

How To Get Started

Coolors.co is completely free to use and doesn’t even require you to have a registered account. To get started, just click the button below to visit their website and create your first color palette by clicking “Generate” at the top of the page. Or, upload your own picture and generate a palette from that picture.

Creative Market

Why You Need It

Your design assets play a key role in making your brand stand out from the competition, so having beautiful and unique elements is a must.

How It Helps

Creative Market offers you a variety of affordable design products to choose  from, such as:

  • Photos
  • Fonts
  • Graphics
  • Templates
  • Web Themes
  • 3D Graphic Models

How To Get Started

To use Creative Market, you’ll first want to sign up for an account by visiting their website at the link below. You are not required to create one in order to purchase, but it’s free and comes with some added perks. Once you’re all set up, you’re ready to start browsing the wide variety of designs to find and purchase what you need.

How Do I Design Marketing Materials?

Canva

Why You Need It

When designing graphics for your marketing materials, you will need a platform that’s capable of creating your vision in a format that’s suitable for your needs.

How It Helps

Canva is an online graphic design platform that offers solutions to create:

  • Print Materials (Cards, Posters, Flyers, etc.)
  • Logos
  • Presentations
  • Social Graphics
  • Animated Graphics
  • Reports
  • Media Kits

With countless additional templates available, you’re sure to find one that is well-suited for your next project.

How To Get Started

In order to use Canva you will need to create an account. You can access their basic features on the free plan, and their Pro plan only costs $12.95/Mo. (or $9.95/Mo. when billed annually). Click the button below to try it out!

Remove.bg

Why You Need It

Having a graphic with a solid background can greatly limit your ability to create beautiful designs and stunning marketing materials.

How It Helps

Creating a transparent file from an image with a background is extremely easy with Remove.bg. You just:

  • Upload your original image
  • Sit back as the background is automatically removed
  • Review the image & make any minor changes
  • Finalize & download the file

How To Get Started

Remove.bg is free to use to create lower quality images, and does not require an account. For simple projects using small images or projects that do not require a flawless final image, getting started is as simple as visiting their website via the button below, and then clicking “Remove Background”. For more intense projects, you will want to create an account and purchase credits, which are used to create higher quality images.

How Do I Create A Website?

WordPress

Why You Need It

There are three major aspects to the launch of any major website- domain name, host server, and content management system. WordPress.org focuses on providing the content management system, or the interface you will use to edit your pages and posts.

How It Helps

WordPress.org gives you complete control over your website, and allows you to design your pages with just about any functionality that you can imagine. Some of its most noteworthy features include:

  • Templates to start your website FAST
  • Blog templates to start blogging right away
  • Powerful Plugins to achieve complex designs easily
  • Stylesheet access to completely customize your CSS
  • An intuitive media library for media storage & use

How To Get Started

For how powerful WordPress.org is, it might be a surprise to hear that the software itself is free. It’s the hosting, domain name, and premium plugins that will require an investment during your website development. The process of setting up a WordPress website can be a bit extensive, but if you would like to learn more you can visit their main site by clicking the button below, or read up on the instructions for installing WordPress.org here.

GoDaddy

Why You Need It

In order to create a public website, you will need a domain name that potential visitors can type into their browser (www.EXAMPLESITE.com).

How It Helps

From GoDaddy’s website you can check the availability of and purchase your own domain name (www.EXAMPLESITE.com). Once you’ve done that, they go on further to offer additional services for you web development, such as:

  • Hosting
  • SSL Certification
  • A Visual Website Builder

How To Get Started

If you are only interested in brainstorming domain names and checking availability, you can get started immediately by clicking the button below and typing in the domain name that you would like to check on GoDaddy’s website. Once you are ready to purchase your first hosting subscription or domain name, you will need to create a free account and enter in your payment information.

How Do I Come Up With Content Ideas?

Survey Monkey

Why You Need It

Creating content as part of a content marketing strategy is rarely about writing and designing whatever comes to mind. You need to focus on topics that your audience and potential customers are interested in.

How It Helps

Survey Monkey has the solution to create surveys, polls and more online. You can use this tool to research your audience and learn the topics that are most interesting to them. With Survey Monkey you can:

  • Create Online Surveys
  • Send Surveys Anywhere
  • Analyze Responses Easily

How To Get Started

Getting started with Survey Monkey is extremely easy, as they offer an “Always Free” basic plan that allows you to try out the features before paying for an advanced plan. To get started, just click the button below and look for their free basic account setup. Paid plans start at $99/Mo. (or $32/Mo. when billed annually).

The Finally Visible Academy

Why You Need It

Even with a topic in mind, it can be difficult to come up with the specifics of the content you will be creating. You need a strategy and process to regularly create your awesome ideas.

How It Helps

Members of The Finally Visible Academy receive access to our Content Management boards. Within these boards, you will find instructions to:

  • Brainstorm Specific Content Ideas
  • Draft and Schedule Social Media Posts
  • Repurpose Top-Performing Content
  • Create an Organized Content Marketing Strategy

How To Get Started

The Finally Visible Academy is only $99/Month and includes a slew of helpful trainings, tools, organizational templates and even unlimited stock photos! To get started, click the button below.

How Do I Learn More About My Audience?

Answer The Public

Why You Need It

A great SEO strategy is all about discussing the topics that your potential customers are actually searching for on sites like Google.

How It Helps

By entering a phrase or topic into Answer The Public, the tool will generate a list of related questions and topics that can provide a valuable foundation for your business’s SEO strategy- ensuring that you are considering the topics that are important to your audience. Answer The Public will generate:

  • Questions, Comparisons & More About Your Topic
  • Topics & Terms Related To Your Topic
  • A Refreshing Visual Layout Of Your Data

How To Get Started

Answer The Public is free to use and does not require an account if you are ok with limited daily searches. To get started just click the button below and enter your first keyword/phrase to see your results! For unlimited searches and additional features, the Pro plan can be purchased for $99/Mo.

Ubersuggest

Why You Need It

Understanding the data behind what your audience is searching for is important if you are going to create effective content that they will find and interact with.

How It Helps

Ubersuggest allows you to enter in a keyword or domain and learn detailed information about organic and paid search traffic. These reports include data such as:

  • Keyword Search Volume
  • SEO Difficulty For Keywords
  • Ideas & Data For Related Keywords
  • Top Keywords (For Domains)

How To Get Started

Ubersuggest is completely free to use and only requires you to create an account if you are looking to receive more information with each of your reports. To get started, click below and enter in your first keyword or domain, then hit search. In just moments you will receive a good amount of free SEO information about your search.

How Do I Make Marketing Videos?

Screencast-O-Matic

Why You Need It

Many computers do not come equipped with screen recording or video editing software. To create great marketing videos, you will most likely need a reliable software to perform these tasks.

How It Helps

Screencast-O-Matic is a tool you can use to record and edit videos for your business, at an extremely affordable rate. Some noteworthy things you can do with this tool include:

  • Create High Quality Screen Recordings
  • Record Computer Audio or Narrations
  • Easily Edit Footage To Cut, Narrate, & More
  • Test It Out For Free (Includes Watermarks & Limitations)

How To Get Started

To get started with Screencast-O-Matic, just click below and set up your free account. The free account does include a watermark in all recordings and also limits the length of each individual recording. However, if you like the product, an annual subscription can cost as little as $19.80 for the entire year when paid upfront!

Lumen5

Why You Need It

When done from scratch, creating videos from existing content or scripts can be a long process of selecting clips, overlaying text and choosing audio.

How It Helps

Lumen5 uses artificial intelligence to automatically pull together a video from text (such as a blog post). With this tool, you can quickly create great videos in 3 easy steps:

  1. Upload your text and run the tool.
  2. Edit any text or clips as desired.
  3. Add music & brand the video.

How To Get Started

In order to use Lumen5, you will need to create an account. Fortunately, the basic plan is free and gives a good demo of the tool’s features. To get started, click the button below. Once you’ve outgrown the basic plan, paid plans begin at $29/Mo. (or $19/Mo. when billed annually).

How Do I Know What's Working And What's Not?

Google Analytics

Why You Need It

In order to constantly improve your website and understand its performance, you will need to track key website data such as monthly users, session duration, the types of devices your visitors are using, and so much more.

How It Helps

Google analytics allows you to install a tracking code on your website, which you can then use to collect important information about how visitors are interacting with your site.

How To Get Started

Google Analytics is completely free to use and while it offers a paid version (Google Analytics 360), this is really only necessary for large businesses that are handling millions of website visitors each day. To set it up, you will need to hook the platform up to an existing Google account and then install the tracking code on your website. Learn more by clicking below.

Databox

Why You Need It

Between email marketing, social media marketing, SEO efforts and all the other marketing techniques you implement, you may find yourself with a lot of accounts to log into, each filled with an overwhelming amount of data.

How It Helps

This tool allows you to keep all your most important metrics- from countless data sources- in one location. This way, you’re able to see the big picture without having to log into every single platform you use. Additionally, you can customize your metrics and layouts to include only what’s important to you, while excluding the information that’s less important.

How To Get Started

We love software that offers a free trial before you have to hand over your hard earned money- and Databox fits right in! To get started, you can sign up for their free plan which includes 3 data sources, 3 databoards, and 3 users. This is plenty to work with if you’re not managing too many data sources, but if you need to upgrade you get more room to work, as well as more frequent data refreshing and even their query builder that allows you to better customize the data coming in from your sources. Paid plans start at $49/Mo.

How Do I Get More People To My Website?

Linktree

Why You Need It

On Instagram, you’re only allowed to include a single link within your bio. This link can drive visitors to any web page of your choice, so you’ll want to get as much use out of this link as possible.

How It Helps

With Linktree, you can create a menu of links that you can feature on your Instagram bio. Instead of just one link pointing to one page, you’re able to include multiple.

How To Get Started

You can get started with Linktree for free by visiting their website and signing up for an account. Once you’ve configured your Linktree, you just have to be sure to include the link in your Instagram bio. If you’d like to remove Linktree branding from your menu, you can upgrade to Pro for $6/Mo. which also unlocks additional analytics features and more.

Bitly

Why You Need It

When links are all about sharing content and attracting visitors, why not do everything you can to simplify the user experience? If you’re sending out large, ugly links, you may be scaring off some potential traffic from your page.

How It Helps

Bitly offers the simple service of shortening the link to any page that you type into their tool.

How To Get Started

Without even creating an account, you can get started with bitly for free. Just visit their site below and enter the URL you would like to shorten. Starting at $35/Mo. you can upgrade and receive custom branded links, which often experience higher click-through rates. As a bonus, you get a free custom domain when you sign onto their paid plan.

How Do I Turn Website Visitors Into Customers?

Clickfunnels

Why You Need It

Landing pages and funnels are a must if you want to collect lead information and even sell your products directly online.

How It Helps

ClickFunnels is an impressively intuitive funnel building platform that you can use to create your pages, link them together, and even keep track of users signing up through your forms or purchase pages. ClickFunnels subscriptions come with:

  • An Easy-To-Use Visual Page Builder
  • Tons of Funnel Templates to Suit Your Needs
  • Funnel Specific Reports for Page Views and Sign Ups
  • Tools to Adjust the SEO Information of Your Pages

How To Get Started

If you’ve heard about ClickFunnels but you’re not quite sure you’re ready to invest in it, they offer a free 14 day trial for new users. To get started, just click the button below to visit their site and create your account. After the trial, the most basic membership costs $97/Mo.

MailChimp

Why You Need It

Sending out email marketing campaigns manually from a simple email account (Ex: Gmail, Outlook, AOL) is time-consuming, difficult to track, and just generally impractical. You’ll need a proper platform in order to accomplish your goals.

How It Helps

MailChimp is a well-known email marketing platform that’s recently been adding new features to support additional areas of digital marketing. The platform boasts:

  • Easy List Segmentation
  • Email Automation Features
  • Simple One-Time Email Campaigns
  • Templates to Give You a Head Start
  • A Free Basic Plan

How To Get Started

Getting started with MailChimp is a breeze and requires little to no commitment, as they offer a POWERFUL platform for free. As your subscriber limit goes up and you need to create more audiences, you may need to upgrade your subscription, but the free plan has more than enough features to help a small to medium sized operation.

How Do I Keep Track Of My Daily Tasks More Effectively?

Trello

Why You Need It

Communicating with your team and completing projects should be a highly organized, efficient, and painless process. A project management system can accomplish all this for your business.

How It Helps

Trello is a project management that allows you to keep track of current, past, and future tasks, in addition to offering an easy to use platform for communicating with your team about specific projects. With Trello you can:

  • Track Tasks, Progress, Due Dates & Completion
  • Notify Specific Team Members By Mentioning Them On Tasks
  • Create Separate Boards For Different Team Members, Project Types, or Whatever Works Best For You
  • Upload Files & Other Media Directly To The Relevant Task
  • Install Power Ups To Unlock Countless Additional Features

How To Get Started

Just visit Trello’s website by clicking the button below to create your free account. If you do decide to upgrade to a paid subscription, you will enjoy the bonuses of additional work boards, larger file uploads, and the ability to add more than one power up to any board- which alone unlocks countless additional features for your boards.

HubSpot

Why You Need It

Keeping track of your contacts and the progress of your leads should not be done on paper. If you’re still keeping track of your contacts this way, you are increasing the chances of missing follow ups or losing contact information.

How It Helps

HubSpot offers a free CRM (Customer Relationship Management) system that you can use to:

  • Store Contact Information and Files
  • Track Lead Interests & Progression
  • Manage Conversations With Contacts
  • Associate Specific Tasks With Contacts
  • Import or Export Entire Contact/Lead Files

How To Get Started

Hubspot’s free CRM includes a lot of the basic features that you will need to keep track of your contacts- such as contact records and lead tracking pipelines. As your contacts exceed the amount allowed on the free plan, or you discover additional features that you would like to try out, you will need to upgrade to a paid plan, but the free CRM offers enough features to get a good feel for the platform. Create your account now by visiting their website below.

Doing All The Marketing Yourself Is Hard.

The Finally Visible Academy makes it easier with everything you could need-- Only $99/month

Dozens Of Video
Training Modules

Website & Brand
Walkthrough Lists

Social Media
Content Scheduler

Personalized Audits
& So So Much More!

Are you ready to take your business to the next level?