Search marketing (SEO) is the process of helping your company to rank higher on search engines like Google, Yahoo, Bing and many others. Ranking higher in these search engines can help to drive traffic to your website, increase your brand awareness and improve company trust. When an individual wants to learn more about a particular company or brand, many often turn to search engines expecting that their information will be easy to find. When your website is difficult to find on search engines, you risk losing potential customers forever. Additionally, the vast majority of search engine users never scroll past the first page of results. This means that not only do you have to ensure that your website ranks, but you have to ensure that it ranks HIGH in order to be seen. Naturally, these high-ranking websites receive more clicks, but you should also consider that Internet users often view such sites as more professional, relevant, and trustworthy, when compared to low-ranking sites. So, want to stay ahead of your competition? Check out some of our Search Marketing tactics below.
On-site Search Engine Optimization (SEO)
On-site SEO optimizes your website for search engine discovery. It’s a careful process that begins with thorough research into your target market: who are they, what are they searching, and what problems do they hope to solve? We have to answer these questions- and many more- so that we can effectively implement a strategy of keywords and themes to be used throughout your site. We apply this strategy to the front-end and back-end of your website in a way that works with Google’s algorithm. Furthermore, we pay strict attention to your website’s load times and overall performance in order to drive new simple search, voice search, and mobile search traffic to your website. The best part: we provide free monthly analytics that ensure your website’s integrity and report any changes in search traffic. This way, you can see just how effective your optimized pages are at helping you achieve your goals.
While big players like Google, Bing and Yahoo make up a large portion of search traffic, there are hundreds of directories throughout the web that contribute to your overall search presence. Some of these directories are industry-specific, meaning that potential customers are there, looking for a professional just like you. If your business is not listed in that directory, you are missing out on that lead and are at a disadvantage to your competition. At Disrupt Ordinary, we ensure that your information is correct and consistent throughout the web. When your potential customer comes looking for you- you’ll be there!
Review Building Campaigns
If increasing brand awareness and growth tops your to-do list, consider Review Building Campaigns. Reviews are an extremely important aspect in your overall online presence. Not only do they impact your overall SEO, they can be a “make it or break it” moment for any potential customer checking out your company. At Disrupt Ordinary, we use industry-leading tools to help you gather more positive reviews throughout the web, collect any negative feedback privately, understand the trends happening within your reviews and response to them in real time on desktop or through our mobile app. A carefully-designed review building campaign helps your business generate leads, increase sales, and enhance brand awareness.