Search marketing (SEO) is the process of helping your company to rank higher on search engines like Google, Yahoo, Bing and many others.
Ranking higher in these search engines can help to drive traffic to your website, increase your brand awareness and improve company trust. When an individual wants to learn more about a particular company or brand, many often turn to search engines expecting that their information will be easy to find. When your website is difficult to find on search engines, you risk losing potential customers forever. Additionally, the vast majority of search engine users never scroll past the first page of results. This means that not only do you have to ensure that your website ranks, but you have to ensure that it ranks HIGH in order to be seen. Naturally, these high-ranking websites receive more clicks, but you should also consider that Internet users often view such sites as more professional, relevant, and trustworthy, when compared to low-ranking sites. So, want to stay ahead of your competition? Check out some of our Search Marketing tactics below.