No I in Team: The Benefit of Team Unification in Business

| by Christina McQuilkin


Managing a group of people with different interests, skill sets, and objectives can feel a lot like perfecting a recipe. The ingredients are there, but how do you blend them together to make a finished product all it can be? What needs to be added to the mix to to bring the best out of each individual piece?


When you’re talking about your business, team unification can afford your company the integration required to let each colleague shine, all while driving them to act in the best interest of the organization. The problem? In the past, too few businesses have seriously utilized team-building in their day-to-day, and the end result wasn’t terribly positive. Keeping your eye on the specific accomplishments of key players makes the environment competitive, putting an every-man-for-themselves attitude in the mind of your workers, whether you say it outright or not. Too many ingredients, no inclusive recipe.


However, company cultures have been revamped in recent years, due in part to the overwhelming evidence that teamwork….well, works. Among the many perks of shining a spotlight on collaborative efforts, employees who work in them are happier, stronger, and work a lot harder. That can mean a more fruitful and powerful business for you, so if you’re looking to lay the groundwork for stronger teams, we’ve got some tips to get you moving in the right direction.



The Please-Dos of Team Unification

1. Start from the top down – The first step to bringing your team together involves you directly–your goals, your mission, and your vision. In order to ensure that you’re rallying the group around the right ideals, you first have to identify what those are. Where do you see your business in the grand scheme of things? Where do the people you hire specifically fit into that vision? Don’t give them a job description that only includes executable tasks. Give them their own piece of your company (so to speak), and let them know where their collective hard work will take them.


2. Improve company communication – A lot of damage can be done by making assumptions, so if you want a well-function team, it’s important to emphasize clear communication. Consider instituting an “open door” policy where your workers will feel comfortable approaching you with ideas or concerns, and make sure you’re speaking frankly with them about any challenges and changes that arise.


3. Make it crystal clear – Once you’ve decided on the specific mission of each of your teams, it’s time to drive the point home. Reiterate why they’re doing what they’re doing and ensure that they fully understand the details of what their job entails. Accountability can be a great tool, so take some time to chat with your teams about the goals they feel are reasonable, and follow up with their performance in reaching them.


4. Trust in tech – There are tons of software programs out there designed to make your business operate seamlessly, and some can actually aid in team-building by making projects and assignments flow visibly through each individual member. Apps like Asana and HubSpot offer you the chance to divide up your tasks, set goals and dates, and give every team member a piece of that collective vision. Beyond that, they display progress at-a-glance, which can reduce some of that pesky management stress you’re bound to feel.


5. Identify points of growth – It’s possible that your team could use some tweaking in order to perform their best. Should you notice an area where a new hire with a specific skill set could really shine, don’t hesitate to fill the position. Don’t assume that skills overlap with your current employees, as that could result in unrealistic goals and poor performance in turn. Decide what the team needs, consult with the other members, and put power players in place where necessary.


6. Focus on the group – Now that your teams are well-informed and ready to take on the tasks at hand, it’s important that you continue to emphasize collaboration every step of the way. Hold round-table meetings where each team member has a voice, brainstorm new solutions to problems, and remind them that they’re working as a group for the benefit of the organization. If there’s one person that can turn a group of individuals into teammates, it’s their coach, and that’s you. 


7. Give them their say – Once the ball is rolling, it’s time for you to take a more hands-off approach. Remember, you’ve given them the building blocks to operate as a group, and it’s great to let them show you what they can really do. Track their progress, but don’t micromanage–let them feel like you trust them with their share of the business.



If turning your employees into a dream team were as easy as snapping your fingers, every company under the sun would have the most efficient and effective group they could. The truth is, interacting with various personalities and work ethics can get dicey, and if you’re struggling to get the job done, reach out to us. We here at Disrupt Ordinary Marketing consider team unification one of our wheelhouses, and we can help you bridge the gap between what you have and what you want. Let us simplify your life, improve your team, and better your business.


In the meantime, check out our free Branding Development worksheet to help perfect your company!

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Author: Christina McQuilkin

Christina helps small business owners craft content and strategies that focus less on "the sale" and more on the unparalleled value that we can bring into the lives of others.