Optimizing My Platforms

Episode#19: Digitizing Your Documents

In this week’s episode we teach you about the importance of going digital with your documents. Digitizing your documents will not only declutter a lot of your space, it will also save you massive amounts of time that you spend digging through filing cabinets looking for paperwork. Digitizing your contracts, records, and receipts makes finding specific documents so much faster and there is even software out there that make going 100% digital easy as pie.

Episode#17: Project Management

In this week’s episode we discuss the importance of project management and project management software. This is one of those things that you don’t know you need until you find out about it. Project management software will help uncomplicate your business and make your company that much more efficient. This episode covers Asana which is one of our absolute favorite project management systems. With it you can track progress, communicate with your team and provide more structure to your business. If you ever wonder if your business could be more efficient we are here to tell you yes and show you how.

Episode#9: Creating an Online Marketing Funnel

In this week’s Diving into Digital podcast, we’re teaching you all about creating an online marketing funnel. The goal of web-based marketing is to take a potential consumer and turn them into a paid customer, but the truth is, there are many different steps between those two stages that need your attention. Online marketing funnels can simplify those steps, maximizing digital lead generation with just a little know-how. That’s where we come in.

Episode#8: The CRM and How to Use it the Right Way

In this week’s Diving into Digital podcast, we’re breaking down how to use a CRM. If your company’s files are stored all over the place, you’re throwing time and money out the window. Lucky for you, the digital age has made it easier and more efficient to manage your important data. A CRM keeps your files centrally located in a way that is fast, accessible, and clutter-free. If you’re not yet familiar with these software programs, we’ve got some basics to help walk you through it.

Episode#3: The 10 Dos and Don’ts of Website Development

In this week’s Diving into Digital podcast, we’re showing you the do’s and don’ts of website development! If the idea of creating a fully functional and efficient website is daunting for you, you need to know the tips and tricks we’ve learned to build a website that works for us and not against us. After all, your website is one of the most important marketing tools you have, so you need to make it great. You can do it, and we can help!

A Send-Off that Brings Them Back: 10 Email Signature Marketing Ideas

  If there’s one digital branding format that has stood the test of time, it’s email marketing. In spite of everyone’s inboxes being inundated with ads, most people would choose email over any other means of company contact, to the tune of nearly 80%. Beyond that, folks who may have stumbled upon your brand by Read More...

War of the Website: A Comparison of Wix vs. WordPress

Your website is the center of your entire online marketing strategy. With an increasing amount of commerce being done digitally, your company’s page is more than just your internet presence. It is often your customer service representative, your showroom, and the sales professional that closes the deal. When you’re talking about something this essential, you Read More...

Your Business’ Personal Manager: How to Make the Most of Asana

From payroll software to HR services, there is no shortage of computer programs that help aid in small business success. If you’ve been at the helm of your company’s purchasing decisions for a while, you likely have your preferred programs down to a science, so allow us to throw you a curveball. What if we Read More...