Marketing My Business

Episode#25: How to Blog the Right Way

In this week’s Diving into Digital podcast, we’re teaching you how to blog the right way! In this day and age, there are probably more blogs in existence than you could ever have the time to read, and there is a reason for that! They can work wonders for your marketing strategy...if they’re created the right way. So, how will you know when and how to properly write blog posts? We’re here to tell you!

Episode#23: Five Things that are Ruining Your Marketing

In today’s show we are discussing the 5 things that are ruining your marketing strategy. You may think that you have everything locked down because you have a website and social media accounts set up, but it takes a lot more than that to attract paying customers. In this episode we will teach you what people commonly neglect in marketing their business. Avoiding these pitfalls is not as hard as you think and will pay off big time by attracting more customers who will spend more money on your services.

Episode#22: What Content to Create on Social Media

Social media can have a huge impact on your brand’s image. This impact is the reason it’s important to know what content you should be creating for your business’ social media pages. In this Diving into Digital podcast episode, we discuss the best ways to improve your business’ credibility to gain more clients. You will hear a breakdown of the best content to post on each social media platform so you can better utilize them. We even cover what type of content to post, what times you should post, and other great tips! Are you ready to become a social media expert?

Episode#21: Nailing Customer Retention

In this week’s Diving into Digital podcast we are taking a look at the importance of customer retention in growing and maintaining a successful business. Making sure that customers return for repeat business is vital for subscription-based services but is also extremely important for non-subscription-based services as well. The heart of retaining customers is first and foremost making sure their experience is the best that it could possibly be, but that is not the only tactic you should employ to keep customers coming back for more. Join us this week as we dive into how to improve customer retention.

Episode#18: How to Take Amazing Photos for Social Media

In this week’s Diving into Digital podcast episode, we discuss the importance of photography for your social media pages. You will hear how a great self-portrait can help you be more trustworthy and can potentially lead to more conversions. If you are a little camera shy, there’s no need to fear! We also discuss how to take photos of buildings, places, and products. Pay close attention, because you don’t want to miss out on any of our tips on how to make your social media pages come to life!

Episode#16: Which Facebook Ad is Right For You?

This week, we are discussing Facebook, one of the world’s largest advertising platforms. Facebook has many different ad campaigns and objectives you can choose from, and it can get pretty confusing. In this week’s Diving into Digital podcast episode, we clear up any questions you may have about Facebook’s Ad Manager. You will hear an overview of the many different objectives that Facebook has to offer business owners. We also provide all of the information you may need to decide which ad objective is best for you.

Episode#15: The Importance of Being Listed Online

In this episode of Diving into Digital we discuss the importance of your brands online presence. In today’s world you must have a strong foothold online if you want to be competitive in your market space. This episode covers why you shouldn’t wait for leads to find you, how to get found as a small business, and the importance of data aggregators. You need to get your brand in front of as many potential customers as possible and this episode will help you understand a few proven methods that will help get your brand out there.

Episode#13: Crafting the Ideal Email Campaign

In episode 13 of Diving into Digital, we discuss the most effective approaches to creating an email marketing campaign. Many marketers underestimate the lasting influence that email marketing has had, either because it’s so old or because they fall into the traps of sending emails infrequently, buying unspecialized email lists online, or using too much jargon and formality in their email copy. This podcast explains how to avoid these pitfalls and create an email campaign that truly clicks with interested subscribers. With the right targeting, incentivizing, and copywriting, email marketing can work wonders for your conversion rates and branding.

Episode#12: Analyzing Your Analytics

In this week’s Diving into Digital podcast episode, we are discussing the topic of analytics. Analytics are the statistics that show you how users interact with your website, social media, emails, and more. We’re going to cover how you can use your analytics to solve problems like high bounce rates, or even a low open rate for emails. You want to know that your marketing efforts are working, and we’re going to show you how analytics can give you the insight you need.

Episode#10: SEO 101

In this week’s Diving into Digital podcast, we’re telling you everything you need to know about SEO. Search engine optimization is an important element of digital branding, as it leads to more exposure in a Google search. If you think SEO is too hard to master, think again—if your goal is to build your business, search engines are your ally. Check out our how-to and get a firm grasp on how it’s done!