blog

Update Your Exposure: Optimizing Your Search Engine Presence

When it comes to shopping for products and services, the internet has changed the game time and again. Gone are the days when you’d have to scour the mall (or worse, comb through the yellow pages) to find what you’re looking for—now, all you have to do is type a few words into a search Read More...

Live Streaming: The Do’s and Don’ts

If there’s one thing that you can be certain of, it’s that live streaming has taken over social media in 2018. Not only has Facebook flipped the script on old-school status updates by making video the center of attention, but their Live feature has completely redefined “engagement.” It gives friends, family, and fans an instant Read More...

What’s the Word? Word-of-Mouth in the Digital Age

The internet has changed the way that we do just about everything. From instant fact-checking to turn-by-turn directions to new restaurants, we are constantly connected to the world around us, making anything we want more easily accessible than ever before. Naturally, the same can be said for marketing. You’d be hard pressed to load up Read More...

Spam Folder Salvation: What NOT to Do with Email Marketing

Emails are the quintessential form of digital communication—before we had direct messaging, Facebook comments, and Instagram stories, we had emails providing us with an instantaneous connection to anyone, anywhere in the world. Although the internet has opened up many more opportunities to reach people since the good old days, emails are still going strong, particularly Read More...

10 Brutal Lessons I Learned After A Year in Business

One year ago, I made the leap I had been talking about since I was a little girl. I drove for about an hour and walked into this big, official building. I proudly declared to the woman behind the desk… “I want to start my own business!” And just like that, Disrupt Ordinary Marketing was Read More...

The Pros and Cons of Branding Against Controversial Topics

Now more than ever, we’re witnessing the general public invest its interest in the world around it. From politics to social injustice, celebrities in power positions have taken a publicized stand for causes they believe in, using prestige as a platform for their idea of the greater good. This vocal awareness has been met with Read More...

War of the Website: A Comparison of Wix vs. WordPress

Your website is the center of your entire online marketing strategy. With an increasing amount of commerce being done digitally, your company’s page is more than just your internet presence. It is often your customer service representative, your showroom, and the sales professional that closes the deal. When you’re talking about something this essential, you Read More...

Your Business’ Personal Manager: How to Make the Most of Asana

From payroll software to HR services, there is no shortage of computer programs that help aid in small business success. If you’ve been at the helm of your company’s purchasing decisions for a while, you likely have your preferred programs down to a science, so allow us to throw you a curveball. What if we Read More...

How To Create Your Own DIY Video Content

Want to hear something incredible? According to Fortunelord, each day 5 billion hours of YouTube videos are watched and 300 hours of video are uploaded. Keep in mind that these statistics do not account for videos watched on Facebook, Vimeo, Instagram, or other online video-sharing platforms. With numbers like these it’s safe to say that Read More...