Our blogs

Update Your Exposure: Optimizing Your Search Engine Presence

When it comes to shopping for products and services, the internet has changed the game time and again. Gone are the days when you’d have to scour the mall (or worse, comb through the yellow pages) to find what you’re looking for—now, all you have to do is type a few words into a search Read More...

Your Mark, Your Mission: The Fine Art of Mission Statement Development

  When a prospective customer wants to know more about your business, what do you think they look for? A long-winded, in-depth company history on your website? An elaborate, blog-length outline of everything you do that results in a ten-minute read? Absolutely not.   Connecting with your target market is a double-edged sword—on one hand, Read More...

No I in Team: The Benefit of Team Unification in Business

  Managing a group of people with different interests, skill sets, and objectives can feel a lot like perfecting a recipe. The ingredients are there, but how do you blend them together to make a finished product all it can be? What needs to be added to the mix to to bring the best out Read More...

A Send-Off that Brings Them Back: 10 Email Signature Marketing Ideas

  If there’s one digital branding format that has stood the test of time, it’s email marketing. In spite of everyone’s inboxes being inundated with ads, most people would choose email over any other means of company contact, to the tune of nearly 80%. Beyond that, folks who may have stumbled upon your brand by Read More...

Branding Breakdown: What Makes a Lovely Logo?

  Branding your business is more than a one-trick pony. There’s the need for a killer website, a memorable social media presence, and a mission statement that clearly displays what you’re all about. Amid all of those important factors vying for your attention, one that you shouldn’t sleep on is a tiny little graphic that Read More...

Networking Your Net Worth: How to Ace the Networking Game

  If you stop and think about advertising in 2018, you undoubtedly focus on your web-based options—email marketing, social media, and SEO (or search engine optimization) may come to mind, and it’s true that they play a pivotal part. That said, how much time do you spend thinking about getting actual face-time with your clientele? Read More...

Liven it Up: How Live Streaming Can Boost Your Appeal

  If there’s one thing that you can be certain of, it’s that live streaming has taken over social media in 2018. Not only has Facebook flipped the script on old-school status updates by making video the center of attention, but their Live feature has completely redefined “engagement.” It gives friends, family, and fans an Read More...

What’s the Word? Word-of-Mouth in the Digital Age

  The internet has changed the way that we do just about everything. From instant fact-checking to turn-by-turn directions to new restaurants, we are constantly connected to the world around us, making anything we want more easily accessible than ever before.   Naturally, the same can be said for marketing. You’d be hard pressed to Read More...

Spam Folder Salvation: What NOT to Do with Email Marketing

  Emails are the quintessential form of digital communication—before we had direct messaging, Facebook comments, and Instagram stories, we had emails providing us with an instantaneous connection to anyone anywhere in the world. Although the internet has opened up many more opportunities to reach people since the good old days, emails are still going strong, Read More...